Date	Changes	Link	By
5th June 2024	Receive SMS and Email after made a booking Referral Program Page Receive SMS and Email referral from friends Sign up page for referral program Referral Program Received	This PRD	Umam

Context	Referral program is a marketing strategy that can encourage customers to recommend hungry hub to others. Customers who successfully refer others to register to hungry hub, could receive rewards or incentives.
Problem	The button only can share to social media app (like native share button) Tend to be manual share feature
Solution	Provide share feature by email Provide share feature by SMS
Name of Feature	Referral Program
Objective	Receive SMS and Email after made a booking Referral Program Page Receive SMS and Email referral from friends Sign up page for referral program Terms of Service Birthday Page Referral Program Received
Gains	Customers who feel appreciated for bringing in others tend to be more loyal Recommendations from friends or family are often more trusted than advertisements from the company Referral programs can help companies grow organically through their existing customer networks
Pains	Some users may try to exploit the system by creating fake referrals or multiple accounts to claim rewards, leading to increased costs without genuine customer acquisition
Figma Link	https://www.figma.com/design/J32zfGcr13Y5CRLgKzqLNM/Referral-Program?node-id=0-1&t=e1S0cQeglmCEd0cX-1
Available Platform	Desktop and Mobile
Sprint	TBD
Related PRD	-
Out of Scope	-

User Story	Requirement
As a user, after i made a booking, i will receive a SMS and email that ask user to give the referral to my contact or email	There are some requirements for email and SMS. pls kindly check the table below. Receive an email and SMS, 1 hour after dining. 1 time/user (since the feature has launched)

Email	SMS
There is CTA button that refers to referral program page. More Point (You): Red & Silver Tier ➝ 100 Points Gold Tier ➝ 150 Points Platinum Tier ➝ 200 Points It also implement to the banner Full Design Here :	Send the email Sender : Hungry Hub Text : Dining with friends? Share your code with a friend to earn X Hungry Points while your friend gets a X THB instant discount! Click Link Note: X : Point Link : Exclusive link

User Story

Requirement

As a user, after i click the link or the button. i will be redirected to Referral Program Page

There is referral code that can be copied User can choose one of the invitation method Invite by SMS Invite by Email There are others section How does it work section Note : Please make sure for the point will be changed based on user's tier Red & Silver Tier ➝ 100 Points Gold Tier ➝ 150 Points Platinum Tier ➝ 200 Points Your earnings section Total points earned Successful referrals You’ve helped your friend saved

Invite by SMS	Invite by Email
There is phone number form User can add the phone number by selecting from the contact (Only for mobile app) Not available to select phone number by contact for website User can send the Bulk SMS (max. 10 phone numbers) User can remove it if needed Disable button when the maximum SMS is reached (10 SMS)	There is email form User can send the Bulk email (max. 10 emails) Disable button when the maximum email is reached (10 SMS)

User Story	Requirement
I receive the SMS/Email referral from my friends	There are some requirements for email and SMS. pls kindly check the table below.

Email	SMS
There is CTA button that refers to sign up page. Because guest doesn't have tier, so the point won't changed based on tier (make it default) Full Design Here :	Send the email Sender : Hungry Hub Text : Name referred you! Join us now to get a 100 THB instant discount! Click Link Note Name : Friend's Name Link : Exclusive link

User Story

Requirement

After receiving the referral link from email/sms. i click the CTA Join Us button

User will be redirected to exclusive sign up page There are some elements Join Us and title Get Benefits Now title Claim ฿150 promo code and dive into discounts! description Referral banner Referred by a friend! title Enjoy an extra ฿100 discount on your first dining. description illustration Input form Name Phone Number Email Password Join button Join from other Platform Facebook Google Apple Login Button Redirect to login page

User Story	Requirement
After click Join button, it will redirect to Terms of Service page	There are some elements Close button Terms of Service title Terms & Conditions I want to receive ฿150 promo code, offers, feature updates, and promotional messages from Hungry Hub checklist Accept & Continue button By default, checklist is enabled. but user can enable/disable it based on his/her preferences

User Story	Requirement
After click Accept & Continue button, it will redirect to Birthday page	There are some elements Skip button User can skip this page What's your birthday? title Add your birthday to get surprise on your birthday month! description Birthday Input Form Submit button Once the input form is filled out, the Submit button will be activated

User Story

Requirement

Once the user is joined, user will be redirected to homepage.

Appear pop up that has some elements on the homepage Close button Illustration Promo Code Already Received! title Check out your promo code in the "My Offers & Gift Card" section on your profile page or “Offers” section on booking process description Go to My Offers & Gift Card button If the close button is clicked, it will close the pop up If the Go to My Offers & Gift Card button is clicked, it will redirect to My Offers & Gift Card page The referral program will be like this

Question	Answer
How about the language?	SMS / Email should be based on user language (hungry hub platform). if user use thai, the content must be in thai too. vice versa. https://docs.google.com/spreadsheets/d/1h8RbMnDRcDDeaHdTSq4NdAieYHcMX79N4qDDFE2UPDs/edit?gid=1170028405#gid=1170028405