FAQ Section
Overview
This feature introduces a dynamic FAQ section for individual restaurant pages to improve SEO visibility and user engagement. The content will be curated based on real user search behavior using tools like “People Also Ask” (PAA) from Google. The goal is to extract relevant questions users are already asking about the restaurant or its offerings and display concise, helpful answers. Additionally, FAQ structured data (schema.org markup) will be implemented for each restaurant page to improve eligibility for Google Rich Results.
Problem Statement
Currently, HungryHub restaurant pages lack dynamic, SEO-rich content that addresses common user queries. This:
- Limits organic discoverability via search engines.
- Misses opportunities to improve CTR from search results via rich snippets.
- Leads to repetitive customer support questions that could be answered on-page. By adding curated FAQ content tailored per restaurant, we address SEO performance, user experience, and customer support deflection simultaneously.
Goals and Objectives
| Goal | Description |
|---|---|
| 🎯 Increase SEO traffic | Target long-tail queries and increase organic visibility of restaurant pages |
| 🔄 Reduce support load | Address frequent user questions upfront |
| 🧠 Support content scalability | Enable scalable and semi-automated content updates using search tools and manual override |
User Stories / Use Cases
User Persona: Amanda, a new HungryHub user planning a birthday dinner
- As a user, I want to know if the restaurant offers birthday promotions before booking.
- As a user, I want to understand the cancellation policy of a package without contacting support.
- As a content admin, I want to manually edit or override FAQs per restaurant to ensure quality control.
- As a marketing team member, I want to monitor which FAQ entries drive the most clicks from Google.
Feature Scope
Must-Have
- Tool integration (e.g., PAA scraper) to extract user queries per restaurant name.
- Admin interface to add/edit/delete FAQs
- Restaurant → Phase 1
- Group Landing Page
- Tag
- Branch
- So on
- Display of 5–10 FAQ entries in a dedicated section on the restaurant detail page.
- FAQ structured data (JSON-LD) implementation for rich result eligibility.
- Validation of question relevance via Google search result preview (also asked questions).
- Support markdown or WYSIWYG for formatting answers.
Design Considerations
- UI Placement: FAQ block to be positioned after the restaurant's package details or near the bottom, but above the footer.
- Expandable Accordion: FAQ items should use accordion UI to keep the interface compact.
- Mobile Optimization: Ensure responsive design with collapsible components.
- Schema Markup: Only visible FAQs will be included in the structured data. Max 10 recommended.
KPIs and Success Criteria
Implement google analytics
| KPI | Target |
|---|---|
| Organic traffic uplift on restaurant detail pages | +10–15% in 3 months |
| Click-through rate improvement from Google Rich Results | +5% |
| Reduction in repetitive support inquiries (FAQ-covered topics) | -20% |
| FAQ engagement rate (accordion clicks) | >25% of page views |
| Admin adoption rate | 90% of top 100 restaurants have FAQ content in 2 months |