First App Promo(1018)
Title
Promo code for first app booking
Description / Background
We can now incentivise the bookings from apps using promo codes but we have yet to add any touchpoints for those users who are browsing our website.
Objectives
It is more cost-effective to convert users who we have already attracted to the website into regular app users. It is cheaper to convert existing visitors than to compete on the app stores.
Scope
- For website
- Create a seamless transition to download the app on the website where the users are more likely to start the booking journey
- Incentivise app bookings with promo codes for the first booking on app
- Promo code: APPFIRST
- 100 THB off the first app booking
- Cannot be combined with other offers
- Applicable for members only
- Requires 100% prepayment
- Applicable for all package type
- Not applicable for gift card purchase
- Promo code: APPFIRST
Sequence Diagram / Flow
ERD
tba
DB Schema / Database Migration
| Column Name | Data Type | Description |
|---|---|---|
| require_full_prepayment | boolean | new column on voucher table, default value false |
| voucher_category | string | all voucher category; gift and redemption require full payment |
API Blueprint
| Method | Path | URL | Description |
|---|---|---|---|
| N/A | N/A | N/A | N/A |
New Query
- new categories on voucher (first_app_voucher)
- only for first time booking on IOS or Android
- there are Appfirst Banner For Mobile and Appfirst Banner For Desktop on AdminSetting
Notes, Constraint & Assumptions
TODO / Task List / Action Items
https://3.basecamp.com/5190892/projects/29223894
References
Change History
| NO | Date Time | What Changed | Description |
|---|---|---|---|
| 1 | 17 Oct 2022 | - | Initial Document |